ARTICLES | LOWERCASE

A selection of LinkedIn posts and essays from Creative for Creatives on creativity, strategy, experience, and creative leadership.

Creativity

Don’t get attached
Abandon ideas readily to build your creative success.

The secret to originality?
Focus on choices, not end goals.

A case for thinking inside the box
How constraints ignite creativity.

Never serve the same dish twice.
A lesson in creativity from Chef Charlie Trotter.

Experience

For years, my morning routine included stopping at my favorite coffee shop
One day, I realized it wasn't the coffee that drew me in.

Want to create better experiences without a big budget?
Follow Trader Joe's unconventional—and very successful—low-tech approach to personalization.

Why is the simplest Starbucks order the hardest to fill?
Ask customers—not executives.

Stop to think?
It may be the last thing you want customers to do.

Strategy

Are you accidentally excluding customers?
A surprising story about why customers may feel left out.

Want to be a better strategist?
Try this powerful, simple idea from a WWII mathematician.

10 universal motivators connect customers to brands.
Every company can benefit from knowing this HBR list.

Instead of rating customer support, should we rate CEOs?
After all, most CX/UX problems stem from processes and systems—not call centers and clicks.

Creative Leadership

Here’s a little known secret behind successful companies:
The best leaders are their own "first customer."

Want to be a designer who makes a lasting difference?
A lesson from Bob Vogele about thinking like a strategist.

“This is my favorite meeting of the day!”
Why strategic design is a game-changer.

Tempted to say you’re better than competitors?
Here's why you should be different instead.