
Chief Experience Officer, UX Strategist, Co-Founder
But I soon realized numbers alone couldn’t tell a full story.
Earning my MBA at the University of Chicago, I studied Behavioral Science and Economics to understand how people make decisions and the role those insights play in shaping meaningful strategies.
After business school, I started noticing how often companies rely on “thin” data—which captures actions or outcomes that are easy to quantify and measure.
But thin data only shows what is happening—not why.
Because understanding how individual customers think and why they make specific choices isn’t just helpful—it’s essential.
Success requires a creative leap.
To bring strategy to life, we get to know our clients and their customers as individuals—with motivations, expectations, and hesitations. Not as data points.
MS Design Thinking and Entrepreneurship at National Louis University

Chief Creative Officer, Design Strategist, Co-Founder
I teach design and typography in the Visual Communications program at the School of the Art Institute of Chicago (SAIC).
Recently named “the most influential art college in the United States,” SAIC’s interdisciplinary approach to art and design gives students unparalleled opportunities to develop their creative and critical abilities while working with renowned faculty that includes many of the leading practitioners in their fields.
My faculty bio can be viewed at SAIC.
“Excellent teacher.”
“The best professor I’ve ever had.”
“This class gave me a sense of purpose in design.”
“Tim pushed us to develop ways to consistently produce new ideas to solve the problem.”
“Tim teaches what you’ll typically learn once you have a job, but knowing now is much more valuable. More teachers need to teach students these strategies and this mindset now.”
“Of all the experiences I have had in the Visual Communication department… this class was the most fruitful.”
“Fantastic teacher—supportive and positive with great projects, constructive feedback, and great presentations.”
“One of the best Viscom teachers I’ve had. Tim does a good job of understanding (student) ideas and suggesting solutions without pushing his ideas on you.”
“You’ll gain the ability to think about design as a problem-solving process and learn to prioritize concepts over what looks best.”
“Tim gives amazing, relevant, helpful feedback.”
“Tim’s class is a must-take course at SAIC.”